Social Media: How to Engage Share and Connect PDF Free Download

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Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage Share and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

 

Product information

Publisher‏:‎ Rowman & Littlefield Publishers; Third edition (August 2, 2018)
Language‏:‎ English
Paperback‏:‎ 248 pages
ISBN-10‏:‎ 1538110792
ISBN-13‏:‎ 978-1538110799
Item Weight‏:‎ 1.14 pounds
Dimensions‏:‎ 7.03 x 0.63 x 9.98 inches
1538110792

 

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