Social Media: How to Engage Share and Connect PDF Free Download
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage Share and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Publisher: Rowman & Littlefield Publishers; Third edition (August 2, 2018)
Paperback: 248 pages
Item Weight: 1.14 pounds
Dimensions: 7.03 x 0.63 x 9.98 inches
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